ABOUT SHIRO

100% GROWN & MADE IN JAPAN

Japanese tea, made for today.

Shiro works with growers and tea makers across Japan to bring Japanese tea to Australia.

We look beyond the finished tea to understand the land, the people and the practices behind it. Drawing on that knowledge, we source and select teas for different tastes and purposes, from everyday cups to the needs of businesses.

At home, behind a café counter, or somewhere entirely your own.

EXPLORE OUR TEA

From Fujinomiya to Australia

Shiro's roots are in Fujinomiya, at the foot of Mt. Fuji, where our connection to Japanese agriculture began.

Today, our search extends to tea-growing regions across Japan. Our roots shape how we work, but they don't limit where we look.

From farm to drop

Good tea is shaped by more than where it comes from.

We pay attention to the journey from the land where tea grows to the tea we select and bring to Australia.

  • Working with growers

    We look beyond the leaf, to the land it comes from.

    We believe good tea starts with the land. By working closely with growers and tea makers across Japan, and visiting farms ourselves, we get to know the places, people and practices behind the tea we choose.

    That understanding informs the choices we make.

  • Selecting across Japan

    Our strength lies in knowing what to look for and where to find it. Our relationships with producers across Japan give us access to different growing regions and the knowledge to recognise what makes each tea distinctive.

    Our current Shiro matcha range features blends. For business customers, our sourcing also extends to single-origin teas and blends selected for specific needs.

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  • Creating our tea range

    Tea naturally changes with region, season and harvest.

    For our Shiro range, we select teas for their intended flavour and use. Where blending is the right approach, it helps us bring different characteristics together and work towards a consistent profile.

    Whether you're making one cup or serving many, choosing the right tea matters.

    EXPLORE OUR MATCHA

  • Bringing it to Australia

    Tea is sensitive to heat, particularly on the long journey from Japan to Australia.

    For the journey from Japan to Australia, we use refrigerated transport to help protect tea quality along the way.

    Whether it ends up in your kitchen or behind a café counter, we want to look after the quality we chose in Japan all the way here.

How we choose our tea

The right tea depends on how you plan to enjoy it.

A matcha for drinking on its own may not be the one you'd choose for a latte or a dessert. We consider how the tea will be used, so its flavour and character can come through in the finished cup or dish.

It's about finding what works for you, rather than expecting one tea to do everything.

FIND YOUR MATCHA

Why Japan matters to us

Every Shiro tea is grown and made in Japan.

But where it's made is only part of the story.

Behind Japanese tea is knowledge built over time in how tea is grown, processed and selected. We value the people and practices behind it, and bring that perspective to the teas we choose for Australia.

For us, Made in Japan isn't just about origin. It's about knowing what's behind the tea we put our name on, and the tea you choose to drink, serve or create with.

Make it yours

“Shiro” means white in Japanese, a blank canvas.

We're particular about the tea. How you enjoy it is up to you.

Whisk it traditionally. Make your morning latte. Shake it over ice. Put it on the menu. Turn it into a dessert. Or make something we haven't thought of yet.

At home, in a café, or anywhere in between, there isn't one right way to make Shiro yours.

Shiro is the canvas. You bring the colour.

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Find your Shiro

Our current matcha range features blends selected for different tastes and uses, each with its own flavour and character.

Whether you're choosing for home or for your menu, find the Shiro that works for the way you like to drink, serve or create with matcha.
EXPLORE OUR MATCHA
Make Matcha a Part of Your Life

FOUNDER’S MESSAGE

Make Matcha a Part of Your Life
That’s Why I Started This.

I was born in Shizuoka, one of Japan’s most respected tea regions, and spent years working in Japan’s agricultural cooperatives (JA).

There, I came to understand the rhythms of rural life and build lasting trust with producers. That experience showed me the quiet strength of Japan’s nature and traditions—the remarkable quality that still lives in its fields and hands.

With Shiro Matcha, I’m not just sharing tea. I’m sharing values: care, integrity, and deep respect for the people who make it possible.

Together with our Japanese team, we’re proud to be based in Australia, bringing authentic Japanese matcha into daily life in ways that feel natural, healthy, and beautifully lived.

Norimasa Fukuhara

Founder, Shiro Matcha

PLACES TO EXPERIENCE
THE WORLD OF SHIRO

  • GOLD COAST

    The first Shiro store, opened in September 2023, hosts monthly events such as flea markets and celebrations of Japanese cultural traditions like Children’s Day and Tanabata, sharing the charm of Japan.

    ADDRESS: Shop B / 50A Nerang St, Southport QLD 4215, Australia
    Email: info@shirogelato.com
    Instagram: @Shiro_Gelato_snack

  • BRISBANE CBD

    Our second store, located in the heart of the city, is popular among a wide range of customers, including office workers and students. The limited gelato is only in CBD and drinks made with Kyoto-sourced matcha are popular.

    ADDRESS: shop2B/131 Elizabeth St, Brisbane City QLD 4000 Australia
    Email: info@shirogelato.com
    Instagram: @Shiro_Gelato_snack

  • FUJINOMIYA

    A café in Fujinomiya, at the foot of Mount Fuji, where you can enjoy drinks made with local ingredients and unique experiences that only Fujinomiya can offer. Feel free to stop by during your drive.


    ADDRESS: Address: 121 Nakahara, Fujinomiya City, Shizuoka Prefecture
    Email: info@s_gelato.com
    Instagram: @s_gelato_drivein

  • CATERING

    We participate in events held across Australia and offer services tailored to your needs for weddings and parties. We also participate in world-renowned music events like “Ultra” and collaborate with universities in Australia.

    Email: catering@shirogelato.com
Bringing Shiro to your business?

Bringing Shiro to your business?

We work with cafés, restaurants, roasters, manufacturers and distributors across Australia. Beyond our Shiro range, we help businesses find the right Japanese tea for their needs, whether that's a single-origin tea or a blend.

Explore our wholesale range or get in touch to discuss sourcing for your menu, customers, products or shelves.

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