Matcha 侘 -Wabi-

At Normal Temperature

Storage

Avoid moisture, light, and oxygen as much as possible.
Frequently moving the matcha between room temperature and refrigerated/frozen storage after opening can cause condensation, which leads to moisture absorption and deterioration.

Shelf Life & Freshness

When stored at room temperature: about 1 year unopened.
Once opened, it’s best to use within 1 month.
Over time, the color fades to yellowish and the aroma dissipates easily.
Freezer storage can also help maintain freshness.

Handling (Preparation & Serving)

The ideal water temperature is 70–80°C.
If too hot, bitterness increases; if too cold, the matcha doesn’t dissolve well.
For frothing, use a bamboo whisk (chasen) or a milk frother to incorporate air effectively.