Welcome to "Shiro," a place where each visit begins a new story—an open, blank canvas filled with limitless possibilities. In Japanese, "Shiro" means "white," symbolising a fresh start, a space where creativity and passion take shape. Here, your unique charm merges with our dedication, creating an experience like no other.

Shiro Matcha was born from our Japanese roots and a desire to share the beauty of our culture—its craftsmanship, seasonality, and care.

As a team of Japanese founders, we grew up surrounded by these values, shaping our deep appreciation for what is genuine and worth passing on. Matcha is at the heart of this vision—steeped in history, crafted with care, and meant to be part of everyday life.

We work directly with trusted producers across Japan to source matcha that best reflects this spirit. Cultivated through generations of expertise and deeply connected to the land, our matcha carries the richness of tradition while embracing new possibilities.

But Shiro Matcha is more than just matcha—it’s a space that is open, evolving, and grounded in respect. A moment to pause, connect, and experience Japan in its purest form. More than a tradition, it’s made to be lived.