WHY SHIRO IS DIFFERENT

1.From Mt. Fuji, Made for Today

Shiro Matcha is crafted from premium tea
leaves, carefully selected for their rich flavor
and refined aroma.
We blend rare first and second flush teas,
harvested in spring and summer, to create a
smooth harmony of umami, vibrant color, and
delicate fragrance. By working directly with
local farmers, we ensure full traceability while
preserving traditional deep-steaming methods
that enhance depth and minimize bitterness.

2. Pure, Safe, and Perfected for Every Cup

Shiro Matcha is produced entirely in Japan at a
certified facility, meeting JAS,HACCP and
FSSC22000 standards for the highest levels of
safety and quality.
Advanced microwave sterilization preserves
the tea’s natural nutrients and aroma without
compromise. Freshness is safeguarded
through strict cold-chain control—tea leaves
are stored at -5°C, and final products remain
just below freezing.
Each step of this process follows a
transparent, highly regulated system,
ensuring unmatched consistency in every cup.

3.A Matcha Trusted by Experts

Shiro Matcha is crafted for professionals and
enthusiasts alike, delivering unmatched
quality and authenticity.
At Shiro Gelato & Snack locations in Gold
Coast and Brisbane, our matcha lattes and
gelato have earned strong local support,
praised for their rich, smooth flavor and
consistency.
Trusted by both culinary experts and home tea
makers, Shiro Matcha brings the essence of
Japan to everyday moments—whether sipped,
whisked, blended, or baked. Simple,
meaningful, and effortlessly refined.

Make Matcha a Part of Your Life
That’s Why I Started This.

I was born in Shizuoka, one of Japan’s most respected tea regions,
and spent years working in Japan’s agricultural cooperatives (JA).
There, I came to understand the rhythms of rural life and build
lasting trust with producers. That experience showed me the
quiet strength of Japan’s nature and traditions—the remarkable
quality that still lives in its fields and hands. With Shiro Matcha,
I’m not just sharing tea. I’m sharing values: care, integrity, and
deep respect for the people who make it possible. Together with
our Japanese team, we’re proud to be based in Australia, bringing
authentic Japanese matcha into daily life in ways that feel natural,
healthy, and beautifully lived.

Norimasa Fukuhara
Founder, Shiro Matcha

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